How to buy shoes

Buying a pair of running shoes is the single, most important purchase for every runner. However, not many people are well-accustomed to the correct way of buying shoes.

For most people, three factors determine the way we choose our shoes – budget, size, and design. We usually head the the nearest shoe store, look for the colour we like, and go, “Got discount ah?” For some others, we just head to the discount bin and buy whichever size fits us.

While this may be alright for beginners, it is no longer a wise thing to do once you’re getting serious as a runner. The amount of time you spend on your feet and sheer repetitions of foot strikes on hard asphalt will cause you all kinds of problems. You may feel pain on your feet, calves, and lower legs. You may damage your ankles and knees. The root cause of those problems may not necessarily be attributed to “a lack of training”. The  problem could be as fundamental as wearing the wrong shoes.

When it comes to proper running shoes, there is no such thing as a “one-size-fits-all”. Many factors determine which kind of shoe is correct for your foot. Things like your biomechanics, foot structure, gait and pronation are unique for every runner.

At Brooks, we are committed to fitting the correct shoe to your foot, not the other way around.

If you cannot find your way to the nearest Brooks outlet, or if you do not want the hassle of going through traffic jams, finding a parking lot, and spending a lot of time maneuvering yourself through the crowd, we can pay you a house call! We can bring the shoes to you at the comfort of your own home. Free foot analysis and shoe consult included.

Click on Services to find out more!

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